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He didn’t have to be a textbook salesman, instead he just had to continue being cool and relevant, which he did. This was largely due to Jordan’s natural salesmanship. Gatorade’s decision to have Jordan appear in their commercials proved to be a shrewd business move as it helped launch the product into unprecedented success. But, he was more than just immensely successful, he was cool and colorful, an obvious choice for a product spokesman. Jordan was undoubtedly one of the most famous athletes in the world. Jordan had just been crowned the finals MVP, the regular season MVP, and the Bulls had won the NBA Championship. The commercial was first aired during the summer of 1991, right after the conclusion of the NBA’s 1990/1991 season. Michael Jordan and his highlights were all of these things. People generally desire association with things that are cool, exiting, dynamic, and culturally relevant.
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Jordan’s presence and highlights within the “Be Like Mike” commercial are unbelievably successful marketing tools. Ira Antelis, who composed the jingle, told. Its creators craft an utterly happy atmosphere, one in which a plethora. The man behind the jingle featured in Michael Jordans iconic 'Be Like Mike' Gatorade ad says the spot was almost shelved due to licensing issues. It may also represent the most shameless, albeit effective use of the sporting celebrity and the sporting highlight in a commercial to date.
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To the incredibly naïve, this commercial instead says, “drink Gatorade and you will be able to play basketball like Michael Jordan,” which will most assuredly not be the case. Gatorade’s Be Like Mike commercial is potentially the most iconic sports commercial of all time. Michael Jordan likely does drink Gatorade, as do most athletes, and by drinking Gatorade, you are now more like him. In a sense, this commercial is emphasizing a truth. It does, however, deliver a clear and concise message – if you want to be like Michael Jordan, drink Gatorade. The Be Like Mike ad portrays Michael Jordan being an amazing athlete and person, while drinking Gatorade. With this in mind, Gatorade was able to create the Be Like Mike campaign. They wanted to show that Michael Jordan is that dream that every kid wants to be. The commercial is overwhelmingly, almost sickening, pleasant. Gatorade Ad Analysis: Be Like Mike 813 Words 4 Pages. All the while, the viewer is being relentlessly hit with a bevy of famous Jordan highlights, cute kids/regular people trying to replicate his greatness, and generally amiable interactions between Jordan and others. Its creators craft an utterly happy atmosphere, one in which a plethora of distinct voices can be heard joyously singing phrases like “I want to be like Mike” and “Sometimes, I dream that he is me”. Gatorade’s “Be Like Mike” commercial is potentially the most iconic sports commercial of all time.